In the bustling world of social media, where over 1.1 billion pieces of content are published daily, the key to standing out is not quantity, but quality. A staggering 59.41% of social media posts garner no engagement, which translates to over 653 million posts per day that are essentially invisible.
So, how can you ensure your content doesn’t get lost in the crowd? Let’s delve into the ideal content length and posting frequency for different platforms.
X
For motivational content, aim for 14 to 21 words. For entertainment, 9 to 35 words hit the sweet spot. Educational content performs best at an average of 173 words. Interestingly, despite X’s video-first approach, text content outperformed video in our analysis.
Reels focused on entertainment should be 11 to 17 seconds long, while educational reels should be 38 to 51 seconds. Carousels should contain 7 to 10 slides, with hooks on both the first and second slides for maximum engagement.
Short-form videos should be 40 to 46 seconds long, accompanied by a sentence or two of text-based content with a hook. Long-form videos should be 3 to 4 minutes long. Motivational text content should be 20 to 38 words long, while educational content performs best at an average of 291 words.
TikTok
Entertaining videos should be 18 to 31 seconds long, while educational content should be 42 to 54 seconds.
YouTube
Entertaining shorts should be 28 to 33 seconds long, and educational shorts should be 41 to 57 seconds. Long-form videos perform best at an average length of 7 minutes and 9 seconds.
Unfortunately, we couldn’t find any patterns for content length or posting frequency on Facebook. Most content on Facebook wasn’t getting engagement, making it one of the worst-performing networks for organic reach.
Now, let’s look at the ideal posting frequency.
X
You should post at least 3 times a day. X is unique in that posting frequency doesn’t affect your account’s overall reach, making it an excellent testing ground for your content.
Post/Reels – 1 to 2 times a day. Stories – 2 to 4 a day. Live – at least once a week, ideally 2 or 3 times.
Post – 1 a day
TikTok
TikTok encourages you to post content 1 to 3 times a day, ideally closer to 3.
YouTube
You should ideally post 1 short-form video a day (YouTube shorts) and 1 long-form video a day.
We couldn’t find a pattern in posting frequency on Facebook.
In conclusion, use this data as a guide, but remember that amazing content trumps all. If your content is truly exceptional, like Mr Beast’s, the platforms will reward you regardless of your posting frequency. Especially in the B2B content creation space, crafting amazing content can be challenging. So, how often do you post on social media?
(short Conclusion of Neil Patel’s Blog “The Ideal Content-Length and Posting Frequency Per Social Network“)
